EdTech Brand – Driving Qualified Leads at Scale

A precision-driven lead generation strategy focused on quality, scalability, and cost efficiency. 

• KEY RESULTS:
  • +132% increase in qualified leads 
  • -47% reduction in Cost Per Lead (CPL) 
  • +54% increase in lead-to-enrollment rate 
  • +39% improvement in conversion rate 
  • +71% growth in impressions 
  • +26% increase in landing page engagement rate 

• THE CHALLENGE:
  • High volume of low-quality leads 
  • Inefficient spend across channels 
  • Poor alignment between ads and landing pages 
  • Difficulty in scaling without increasing CPL 
  • Limited tracking of lead quality and downstream impact 

• STRATEGIC APPROACH:
  • Quality-Focused Lead Strategy - Shifted focus from volume to qualified lead generation, aligning campaigns with business outcomes. 
  • Keyword & Intent Optimization - Targeted high-intent search queries 
    • Excluded irrelevant and low-converting keywords 
    • Focused on course-specific targeting 
  • Audience Refinement - Built segmented audiences based on user intent
    •  Used remarketing to re-engage high-potential users 
    • Leveraged lookalike audiences for scale
  • Messaging & Creative Alignment - Aligned ad messaging with user intent and course benefits 
    • Highlighted outcomes like career growth and certifications 
  • Landing Page Optimization: Simplified forms to reduce drop-offs 
    • Improved page load speed and UX Added trust signals (testimonials, placements, outcomes) 
  • Lead Quality Tracking - Integrated CRM feedback into campaign optimization 
    • Focused on leads that converted to enrollments 

• IMPACT:
  • The campaign delivered higher-quality leads at a lower cost, enabling the brand to scale enrollments efficiently while improving marketing ROI. 

• KEY TAKEAWAY: 
  • Focusing on lead quality over volume, combined with strong alignment among targeting, messaging, and landing pages, drives sustainable growth in lead-generation businesses.